Project Description


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Let the Elephants Run

by David Usher

‘DREAM BIG, LET THE ELEPHANTS RUN!’ So says a sign over author David Usher’s desk. The words are a reminder for us all to hold a place in our minds for creativity, where big ideas can form and our imaginations can run free.

Every one of us is creative, but sometimes we find that our imaginative spark has been put out: by jobs, by responsibility, by time. Let the Elephants Run aims to jump-start the creative process in adults, showing us how to reignite our creativity – whether in the office, at home or in the artist’s studio. Using a mix of personal anecdotes and examples from the worlds of industry, technology, science, music and art, David Usher shows us that creativity isn’t magic; it’s a learnable skill that any person or business can master.

Accessible and empowering, Let the Elephants Run is an essential guide to reconnecting with our imagination and nurturing our creativity. Whatever form your creativity takes, this beautiful book will inspire you to strive harder and fulfil your potential.

About the Author

David Usher is a musician, entrepreneur and keynote speaker. He has sold more than 1.4 million albums and toured all over the world. When Usher is not making music, he is equally passionate about using technology to build new and interesting businesses. His company, CloudID Creativity Labs, works on a vast range of innovative projects, from building web platforms to creative consulting for companies like Cirque du Soleil and Deloitte. Usher sits on the advisory board of McGill University’s Institute for the Public Life of Art and Ideas, and is the founding director of Amnesty International’s Artists for Amnesty.