Affirm Press has sold out of its initial 10,000-copy print run of new picture book The Silver Sea, one of its ‘profit-for-purpose’ titles. With the help of enthusiastic and supportive booksellers, the title has already raised $25,000 for The Education Institute at the Royal Children’s Hospital, Melbourne.

Over 18 months, children’s book favourites Alison Lester and Jane Godwin worked with patients at the hospital to create the huge collages that became the artwork for The Silver Sea.

Affirm Press publishing director Martin Hughes said he’s pleased but also grateful for the book’s success.

‘Profit-for-purpose books like this could be risky projects but, with the support of the booksellers, The Silver Sea has exceeded expectations. It’s been great to work with Alison and Jane on a project so close to their hearts. As a father I know what a scary place the hospital can be for kids and their parents. It’s initiatives like this and people like Alison and Jane that make a scary place also a place of laughter and creativity.’

Alison and Jane also thanked booksellers.

‘We’re thrilled with the enthusiastic response to The Silver Sea, and we’d like to say a huge thank you to everyone who has supported this project.  It was a privilege to collaborate with the young patients at the hospital, to share time with their parents and families, and to work alongside their dedicated teachers.  We also really appreciate Affirm’s support and the effort that everyone there has put into the book. The reaction and goodwill of booksellers and the general public has been overwhelming, and a testament to the kids’ wonderful work. Thank you.’

Affirm Press has ordered a second print run of 5,000 copies, with a third print run under consideration. The forecasted profits to be donated to the Royal Children’s Hospital are more than $40,000.